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Customer ‘Ownership’ is about delivering 3 kinds of value

March 23/2017

In every industry, today, there’s an urgent battle being waged for customer ‘ownership’.  The winners of this battle will achieve higher sales and profitability…and the losers will become a commodity with an uncertain future. Ultimately, customer ownership is all about creating, delivering and communicating compelling Value. Customers demand it and businesses promise it, but there’s a huge lack of clarity to what Value really is. Let’s keep it simple; there are only 3 kinds of Value…Functional, Emotional and Financial Value.  That’s it! We deliver Functional Value when we… sell products and service that actually work for our target customers. are…

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March Madness

March 14/2017

March Madness is a phenomenon that grips the national sports psyche from the second week of March through the first week of April. March Madness is the moniker that is given to the National Collegiate Athletic Association (NCAA) Men’s and Women’s Basketball Tournaments. These tournaments determine the national champions of college basketball in the United States. The term March Madness, today, is synonymous with the NCAA Basketball Tournament, but the nickname was first used to describe another basketball tournament — the annual Illinois High School Association tournament. Henry V. Porter is credited with coining the phrase in his 1939 article…

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